Talk to a group of people and each one will give you a different viewpoint on who exactly a Millennial is. The supposed characteristics of these generation Y young people range from being socially conscious to feeling extremely pressured but then also being open to challenges and overly ambitious.
Perhaps that’s the thing about Millennials: they’re different because you can’t label them. They’re definitely not conformists and they’re open minded about what their futures may look like.
If that describes you as a young business hopeful in Pennsylvania, there’s good news. This unique area in the US caters for people with different preferences and outlooks on life. No wonder Millennials are attracted to this state.
Have you tried any of these tactics and opportunities?
Cater to All Groups & Cultures
Business opportunities in Pennsylvania will never be boring as this area is home to such a diverse people. You can see it in the demographics, but also in how much is done to cater for everyone. Although the state’s major population is white, there is a diverse population of Blacks (10.7%), Hispanics (7.33%) and Asians (3.45%) as well; you’re bound to find a good target market.
For business owners it means you can focus your marketing on a certain niche. Audience focused marketing invariably brings better results than trying to sell to a diverse crowd. Some ideas are hair salons for blacks; massage and spas for Asians; or food joints for Hispanics.
Use Community Resources
Pennsylvania also looks after its business community. With rich resources such as Small Business Development Center, you can search for business options in one of the municipalities that make up the area. Remember to list your business whether it’s a pet care, photography or customer service enterprise.
It’s also an excellent idea to use these networks to find your own service providers. To start off you’ll need a website with hosting services for at least a year. Then you’ll also need a nicely designed and adaptive logo for branding. You’ll also need to get your business cards and marketing materials printed.
With these vendors, face to face talks usually bring better results than communicating via email. It’s easier to express your exact needs when meeting someone in person. But if you want to save on the legwork, online works just fine.
Use Culture and History for Your Future
If you’re still looking for what exactly you want your business venture to be, it’s worth considering the town’s history for inspiration. With community activities, business centers, and parks all around, you have a variety of opportunities to choose from. The Rockville Bridge, Philadelphia Zoo, or Amish communities can offer great tourist attraction.
Speaking of tourists as an income source, Pennsylvania is a good option for your innovative plan. Tourism is also a lucrative niche if, as a Millennial, you want to use your creative talent for an income such as artist, design, creative writer, marketer or even consultant. Here are some business ideas:
- Handyman or odd jobs
- Retail outlets
- Real estate agent
- Consultancy: psychologist, therapy, fitness coach, career
- Daycare center
- Bed and breakfast
- Food delivery and catering
- Party and even management
Cater for Small Town Living
As mentioned above, many Millennials are socially involved and appreciate community oriented living. That’s exactly what you’ll get when you live in Pennsylvania. If you want your business to flourish in a close knit community thanks to word of mouth, Montgomery County and Lehigh County are the places to be.