How To Add Mailchimp Groups To The Bloom Email Opt-In Plugin Tutorial by Pee-Aye Creative

How To Add Mailchimp Groups To The Bloom Email Opt-In Plugin

In this Divi tutorial, you will learn how to easily add Mailchimp groups to the Bloom Opt-In Plugin. Now you can segment and personalize your audience!

Step 1

In your Mailchimp account, go to “Audience”. Once you get to the Lists page, decide which list you want to add groups to and select it. Click on “View Contacts.”

Step 2

Under “Manage Contacts” and click on “Groups.” Then click the button to “Create Groups.”

Add Mailchimp groups to the Bloom optin plugin

Next, you will see a question, “How should we show group options on your signup form?” Go ahead and leave the first option selected since this will work best and is the option I’m going to be using in this tutorial.

Add Mailchimp groups to the Bloom optin plugin

First, enter a name for the group category.

Under the category, enter at least one group name. Three come up by default, but you can add or remove them.
Hit the save button.

Step 3

Before we jump into Bloom, we need to double-check on something to verify the fields are showing correctly and to help you understand what’s going on here.

Once again in the audience menu, click on “Signup Forms.” Select the first one called “Form Builder.” Here you will see your form with the fields you chose in step 2 and the groups from step 3.

You will notice the group fields are visible by default. That is very important, and the MUST BE VISIBLE here in Mailchimp (we will hide this later with CSS on your website).

How to use Mailchimp groups with the Bloom optin plugin

Step 4

Go to your website and go to Bloom>Email Accounts. The reason you are going here first is so that you can refresh your connection between Mailchimp and your website since you have added the group in Mailchimp.

How To Add Mailchimp Groups To The Bloom Email Opt-In Plugin

Step 5

If you haven’t already, create a new popup style option in Bloom. The most important part here is adding the custom fields. So first of all, go into the optin design settings and toggle on the button to enable “Custom Fields.” 

Enable Custom Fields in the Bloom Option Plugin

Create a new custom field. In the “Field” dropdown, choose the group category that we set up in step 2.

Also be sure to select and check the box beside the “Options,” since this is the actual Mailchimp group and it needs to be selected so that subscribers are automatically added to the group.

Adding a custom field in Bloom for Mailchimp groups

Step 6

Now once you finish up the other design settings for your Bloom opt-in, we are ready to go! Let’s go take a look and see if the custom field shows up.

showing the custom field in Bloom for Mailchimp groups

Step 7

Now let’s hide the custom field, since it is not necessary for the user to see that and could lead to confusion. We don’t want them unchecking the box, and we don’t really need them to know what group they are in. It also looks bad. So let’s get rid of it with some CSS. Copy and paste the following snippet into your Divi>Theme Options>Custom CSS Box.

So then here you can see the CSS removed the custom field Mailchimp group. 

hide the mailchimp group custom field in Bloom

Step 8

As a final step, go back to Mailchimp and confirm everything is working. Submit a test subscriber with the Bloom popup form, and then after a minute or two it will show up perfectly in your Mailchimp audience. To double check the group feature is working (which is the point of this tutorial), go to “Groups” and you will see the test email address. That’s it, you’re all set! 

Contacts added to a Mailchimp group with Bloom

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Nelson Lee Miller (aka The Divi Teacher)

Nelson is the owner of Pee-Aye Creative Co in the beautiful state of Pennsylvania. He loves helping small businesses, exploring, building websites with Divi, and teaching others.

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Pawel Paluch
Pawel Paluch
5 months ago

Hi Nelson, great tutorial!
One quick question – as this works perfectly is there a way to not disturb how to form look in mobile view as the Custom Hidden form takes a half of the pop up screen.
So it looks really not professional.

Pawel Paluch
Pawel Paluch

Hi Nelson, i didn’t unfortunately.
I will try to replicate the situation an show it to you.

But long story short, while the block is display:none – the email address field is shortened like on your screencomment image

Desktop view could be OK with that, but when you display it on mobile – it is a disaster.

So is there a way to have the fields hidden and the correct layout – pre-fielding ? 🙂

Tracy Miller
Tracy Miller
2 months ago

So, does this put this information next to the person’s name under the Tag column? That’s what I’m confused about. If “Tag” is available under a column, why use Groups? And what if you just want the subscriber to come in with a particular “Tag” assigned to them?

Tracy Miller
Tracy Miller

Interesting. So it’s not in Divi, but when I’ve used the Mailchimp for WordPress Plugin (MC4WP) on other sites, it is hard-coded into the setup that you can assign a tag. I wish I could figure out how to do it with Divi!

Claudia Klann
1 month ago

Thank you for this tutorial. 1. Everything worked up until actually being added to my mailchimp group or audience. When I tried the optin with a less-used email address of mine, it responded that an error occured with both attempts. Then I tried with my main email address which was accepted as subscribed. However, it is not on my Mailchimp list. 2. These is a bit of CSS code in the Theme Option area that solved a problem from years ago. I don’t actually know if I still need it, but nervous to delete it. Can I simply add the… Read more »

1 month ago

Hola Nelson, que tal? espero me puedas ayudar. Seguí tus pasos al pie de la letra y funcionó perfecto. Ahora bien, yo solía agregar un campo para que los suscriptores aceptaran las políticas de privacidad y también queda oculto con ese código… Como podría ajustar el código para que no me ocultara ese campo?

1 month ago

Does this update a excising subscriber on mailchimp or does it “only” add new ones?
If he subscriber are on other groups in the same mailchimp list but not on this specific group for this pop up

Tom Roberts
Tom Roberts

Nice post Nelson. I’ve done this successfully, however, it appears that it only add’s new subscribers. If I have a test subscriber that is in another group, it doesn’t seem to update that subscriber. Am I missing something here? Would appreciate your thoughts on this.

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