Nelson is a passionate product creator from Pennsylvania who loves making awesome WordPress products and resources.

He began using WordPress in 2010 when he built his first website for his uncle’s orchard and farm market. Handling all the advertising, graphic design, social media, and more, Nelson helped the business increase by 400% in one season, sparking his excitement for the industry.

Since then, he has worked on hundreds of websites using WordPress and his favorite theme, Divi. In April 2018, he officially started Pee-Aye Creative Co. with his wife, Tashia. Together, they grew their local client base and developed a love for helping small businesses.

With a passion for teaching, Nelson has become known as The Divi Teacher and is one of the most influential figures in the Divi community. His written blog posts and YouTube video tutorials are extremely popular and viewed by millions of people each year. He even tries to reply to every comment on the blog and YouTube! Now, he spends most of his time helping people and offering advice, with a growing collection of Divi courses and the new Divi Trail Guides that are helping hundreds of people get started in web design. Pee-Aye Creative also has The Divi Teacher Facebook group, providing a friendly place for Divi users to share experiences, tips, and questions.

At Pee-Aye Creative, the team specializes in high-quality Divi plugins, which are extremely popular in the Divi community. Recently, they have expanded their product portfolio to include other powerful WordPress tools like WP SiteLauncher (collaboration suite within WordPress), WP Inbox (connect your website with your inbox), SurelyWP (addons for SureCart), and many more planned. Each product is crafted with attention to detail and a commitment to user experience, ensuring customers receive the best solutions for their web design needs.

Nelson’s mission is to create innovative solutions that solve frustrations with existing products or fill new product categories. Many Divi and WordPress companies create plugins that are basically the same. Instead of diluting the market, Nelson aims to think outside the box and develop unique products, often inspired by his own needs or suggestions from customers.

He takes pride in delivering exceptional customer service and fostering a supportive community where everyone can thrive. Juggling the many aspects of running a business, from project management to product creation, he often finds himself wearing 17 hats, all while managing browser tabs with two cute little girls playing at his feet and sometimes stealing the mouse! 🙂

Let’s connect and make something awesome together!